What Is the Sign Writing Design Process Like?

At Michael Short Signs, we've been helping businesses across Ballina and the Northern Rivers create signage that stands out for over 40 years. One of the most common questions we hear is:

"What exactly happens during the sign writing design process?"

Understanding the process makes it easier for business owners to plan, budget, and get

signage that truly works.

Here's a step-by-step look at how we handle every signage project, from concept to installation.

1. Initial Consultation

Every successful signage project starts with a conversation. When you work with Michael Short Signs, you get personal, one-on-one guidance from an experienced sign writer.

During this stage, we discuss:

- Your business and brand identity

- The purpose of your signage (e.g., visibility, advertising, wayfinding)

- Location and viewing angles

- Budget and project timeframe

With decades of experience, we often identify opportunities to improve your signage even before the design stage.

2. Site Inspection & Accurate Measurements

For many projects, we visit the site to take detailed measurements and evaluate the environment. This ensures:

- Proper visibility and readability

- Correct positioning and mounting options

- Compliance with council or strata requirements

- Suitability for local weather and conditions

This step prevents costly errors and ensures a smooth installation process.

3. Design & Concept Development

Next, we bring your ideas to life. Our designs focus on:

- Clarity and readability

- Brand consistency

- Visual impact and professionalism

- Long lasting appeal

With over 40 years in the industry, we know what works in the real world - not just on paper.

4. Proofing & Client Feedback

We provide a digital proof of your sign so you can review it before production. At this stage, you can request adjustments to:

- Colours, fonts, and layout

- Logos or graphics

- Text and messaging

We don't move forward until you are completely satisfied with the design.

5. Final Artwork Approval

Once approved, the final artwork is prepared for production. This ensures:

- Accurate scaling and dimensions

- Perfect colour matching

- Professional finish

Final approval guarantees that what you see in the proof is exactly what you'll receive.

6. High-Quality Production

All signage is produced using durable, high-quality materials suitable for Ballina and Northern Rivers conditions. This includes:

- Vinyl and digital graphics

- Aluminium composite panels

- Acrylic and illuminated signage

- Vehicle wraps and custom lettering

We combine traditional craftsmanship with modern technology to deliver long-lasting results.

7. Professional Installation

Finally, our team installs your signage with precision. Whether it's:

- Shopfront or building signage

- Vehicle graphics

- Window displays or banners

...we ensure it is securely fixed, visually perfect, and compliant with safety standards.

Why Choose Michael Short Signs?

Choosing Michael Short Signs means choosing:

- Over 40 years of industry experience

- Personal, hands-on service

- Expertise in Ballina and the Northern Rivers

- Quality materials and craftsmanship

- A seamless process from design to installation

We make the sign writing process simple, stress-free, and highly effective, ensuring your business gets noticed for all the right reasons.